What is Clubhouse, and how can marketers use it for success?
The newest and buzziest social media app, Clubhouse, is exclusive and also elusive. It’s a voice-only space that feels remarkably analog: nothing is recorded and nothing can be visualized. Currently accessible only by invitation, its allure is, in many ways, akin to vintage fashion or velvet-rope social events: it’s pared-down, fuss-free, and particularly desirable because it’s difficult to access. But as much as Clubhouse’s model is a throwback to the old-school partyline da