If you’re looking to truly connect with your target audience, you need to hit “reset” on your LinkedIn strategy. What worked in the past will now get you penalized. Our team at Si14 Global Communications helps clients develop their thought leadership platforms and we're advocating a new approach to LinkedIn. I recently discussed the new reality on LinkedIn with marketing advisor, Tomer Zuker. He led marketing at GenAI pioneer D-ID, while we drove the company's PR. Here’s a short video...

What is the most effective way to increase visibility on LLMs and AI search engines? What sources do Claude, ChatGPT, and Perplexity site most frequently? If you’re trying to ensure LLM discoverability, you’ll want to read this issue of our newsletter. We share Gartner’s surprising recommendation, a16z’s PoV, plus the results of research analyzing what sources show up most in queries. We’ll outline specific tips on how to uplevel your GEO strategy. PR’s New Role in Achieving Optimal AI...

Startups looking to raise rounds are facing a split capital markets reality. AI companies are capturing nearly two-thirds of all VC deal value, while non-AI startups are competing for a much smaller pool of capital. Investors are demanding proof: real unit economics, defensible margins, and a clear path to profitability. In this blog post, we pick the brain of Joe Hartman , the founder of GRAY and an expert in investor-ready financial modeling. What are the top mistakes that CFOs /...