How can startups measure the ROI of public relations? That's one of the most common questions marketers, CEOs, founders, and board members ask. The answer is not simple. In this post, we lay out the factors to consider and explain how to calculate PR impact. Start by mapping out PR strategy to business goals. One of the biggest mistakes companies make is relying on cookie cutter measurements when evaluating the impact of PR…measurements that don’t actually reflect whether or not the...

How can companies secure media interest when they have no news to announce? In this blog post, we’ll share how newsjacking can net top tier results and why it’s an important means of building company credibility and the professional reputation of founders, CEOs, and CTOs. Newsjacking is a skill that requires speed, insight, and understanding. Here’s how we landed clients in The Wall Street Journal , VentureBeat , The Hill , SiliconANGLE , and more. Monitor the News Cycle Like a Hawk Our team...

by Leron Kornreich AI overviews and large language models (LLMs) are forcing startups to update their SEO and PR playbooks. Organic traffic has already taken a serious hit for many brands.  Gemini’s AI Mode, ChatGPT, Claude and the like are upending traditional SEO strategies that push for high rankings to drive people to click. Here’s what you need to consider to make sure your company doesn’t get left behind. Organic Traffic Is Down—What That Means for You Many brands have seen a pretty...