If you’re wondering how you’re going to meet your marketing targets this year, you’re not alone. “CMOs are living in an ‘era of less’,” according to Ewan McIntyre, Chief of Research for the Gartner Marketing Practice, with budgets slashed by 15% on average. Marketing leaders are feeling the heat as they attempt to drive maximum value out of minimum budget. Faced with this reality, how do you make sure you’re focusing on the right activities and generating maximum value from your PR program?...

In this blog post, we'll explore the key differences between PR and Marketing, helping you gain a better understanding of how each can bene

Thought leadership, through venues like newspaper editorials and online outlets like Forbes Leadership Council, can offer CMOs, CEOs and...