What makes a great op-ed?
Thought leadership, through venues like newspaper editorials and online outlets like Forbes Leadership Council, can offer CMOs, CEOs and...
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Pandemic. Inflation. A Geo-Political World Crisis. When should you make your funding announcement?
Here’s a scenario: Your company has just received a generous infusion of cash. In addition to breaking out the champagne, you’re eager to...
Major Moves at TechCrunch and Wall Street Journal
If you want to understand just how difficult it is these days to get your funding round covered, tune into this episode of TechCrunch’s...
5 Ways to Grab a Journalist’s Attention (and 5 Mistakes to Avoid)
Journalists are some of the busiest people on the planet, and when you choose to reach out to them with a cold pitch or idea, it’s an...
Si14 Global Communications
- Dec 15, 2021
Do Journalists Care About Your Press Releases?
Press releases. They offer immediate ROI, right? And they should be posted online with abandon, correct? Not so fast. While press...
Si14 Global Communications
- Nov 1, 2021
5 Brilliant Marketing Campaigns That Made Lemonade Out of the Pandemic’s Lemons
They say imitation is the highest form of flattery, and PR professionals looking for inspiration on how to execute excellent campaigns...
Si14 Global Communications
- Jun 1, 2021
What is Clubhouse, and how can marketers use it for success?
The newest and buzziest social media app, Clubhouse, is exclusive and also elusive. It’s a voice-only space that feels remarkably analog:...