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Why media training matters

After weeks of preparing for an announcement, the moment of truth comes when strategy and planning leads to media interviews. And that’s...

Google’s latest “helpful content” update - what CMOs need to know

For years, CMOs and marketing teams have been focused on SEO, tweaking and shaping their content so that it arrives on the internet...

How to leverage PR to attract, retain and recruit top talent

The great resignation has been devastating for employers. In the United States alone, a record 4.5 million workers quit their jobs in a...

Off the record, on background, and not for attribution: What does it all mean?

Media interviews can sometimes be a jumble of terminology, but none are so vexing — or misunderstood — as the trifecta of...

What makes a great op-ed?

Thought leadership, through venues like newspaper editorials and online outlets like Forbes Leadership Council, can offer CMOs, CEOs and...

Pandemic. Inflation. A Geo-Political World Crisis. When should you make your funding announcement?

Here’s a scenario: Your company has just received a generous infusion of cash. In addition to breaking out the champagne, you’re eager to...

Major Moves at TechCrunch and Wall Street Journal

If you want to understand just how difficult it is these days to get your funding round covered, tune into this episode of TechCrunch’s...

5 Ways to Grab a Journalist’s Attention (and 5 Mistakes to Avoid)

Journalists are some of the busiest people on the planet, and when you choose to reach out to them with a cold pitch or idea, it’s an...

Do Journalists Care About Your Press Releases?

Press releases. They offer immediate ROI, right? And they should be posted online with abandon, correct? Not so fast. While press...

5 Brilliant Marketing Campaigns That Made Lemonade Out of the Pandemic’s Lemons

They say imitation is the highest form of flattery, and PR professionals looking for inspiration on how to execute excellent campaigns...

What is Clubhouse, and how can marketers use it for success?

The newest and buzziest social media app, Clubhouse, is exclusive and also elusive. It’s a voice-only space that feels remarkably analog:...