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Media Impact Assessment ● Share of Voice ● Strategic Intelligence

HOW DO YOU STACK UP AGAINST THE COMPETITION?

Whether you are a startup disrupting established players, a new category builder, or a market leader, Si14 Brand Pulse imparts critical media insights enabling you to make informed decisions, maximize resources, and achieve utmost impact.

Si14 BRAND PULSE™ delivers:

  • PR Competitive Analysis

    • Deep dive into challenges and opportunities related to media, analysts, and industry accolades

  • Share of Voice: data + analysis

    • Context is king! Understand what the numbers mean and translate them into meaningful actions

  • Strategic Intelligence

    • Join, shape, transform the conversation with strategic insights

 

COMPETITIVE ANALYSIS

The foundational step in building a communications strategy is understanding the ecosystem and competitive landscape. This is critical as the company strives to articulate who you are, what benefits you offer, your differentiators, and your unique voice and value. S14 Brand Pulse provides answers to vital questions:
 

  • Are your messages resonating with reporters and industry analysts?

  • Where do you stand compared with your competitors?

  • Who’s driving industry conversations?

  • Are you part of the key conversations?

 

SHARE OF VOICE + CONTEXT

Data + insights into your company’s position within the media landscape against your competitors.  Our team reviews data from thousands of stories originating from millions of sources around the world including news articles, press releases, blogs, social, and broadcast channels. We provide more than numbers and graphs. We analyze and interpret what your competitors are doing, examine the themes and trends driving the media’s narrative in your industry, and suggest ways to adjust your messaging and communications strategy to stand out from the noise.

SAMPLE MEASUREMENTS AND ANALYSIS
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SHARE OF VOICE OVER TIME

Understand how competitors fare in relation to your competitors over time and what’s  behind the surges and key trends.

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SHARE OF VOICE BY TOPIC

Learn how you stack up against your competitors with media activity around the topics that matter most to your target audience.

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ARTICLES OVER TIME

Discover the frequency, type and impact of your competitors' press coverage.

STRATEGIC INTELLIGENCE

Applying the findings from our research and analysis, our team lays out a direction of focus areas for activities and campaigns. Objectives are linked to capabilities so recommendations are realistic for your company considering your resources, team bandwidth, and business objectives over the next 6-12 months. Our immersive process culminates in a 2-hour virtual session during which we dive into the objectives, impact gauges, and priorities. 

 

We provide you with powerful strategic intelligence. You choose whether to implement the recommendations with your current team or have us help with execution.

 

Ready to take your Brand Pulse? Contact us at contact@si14global.com

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