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BRAND AMBASSADOR /

EMPLOYEE ADVOCACY PROGRAMS

Wondering how to get technical employees to develop engaging content? Having a hard time identifying outside influencers and potential partners to promote your brand? B2B brand ambassador initiatives can be highly effective but are harder to ideate and execute than B2C campaigns. After all, you can’t share photos and videos of your SaaS product with a celebrity on a beautiful beach…

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Brand Ambassador programs are becoming increasingly popular for B2B tech companies and often don’t require exorbitant budgets in order to be effective in amplifying your company messaging. We work with you to develop and implement a program through every stage, from identifying external ambassadors and paid influencers to hosting training workshops for employees and supplying / suggesting content themes. Or, if you have already started the process, we offer writing workshops for your employees, your strongest ambassadors, to confidently create impactful content that aligns with your brand's values - be it written content, video, or spoken word.

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Our Brand Ambassador program includes:

  • Defining the goals and strategy

  • Identifying your ambassadors, both internal and external

  • Hosting writing workshops for internal ambassadors 

  • Approaching paid influencers and managing their relationships including overseeing and ensuring placement of their deliverables

  • Creating a monthly content calendar and producing regular comms to engage the community

 

TRAINING WORKSHOPS
Our Employee Advocacy workshops are designed to equip your team members with essential writing skills to effectively represent and promote your company.  We guide participants through the process of creating engaging thought leadership content that reflects the company’s values and messaging and delivers valuable content for your target audience, and provide tips on how to avoid being overly self-promotional.

 

Over the course of two 2-hour group sessions plus optional one-on-one sessions, our workshops cover: choosing relevant topics, audience engagement techniques, brand ambassador best practices, staying on message, integrating anecdotes, anatomy of an article/blog post, nuts and bolts, and more.

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Ready to turn your team into brand ambassadors? Contact us at contact@si14global.com

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"A major marketing initiative this year was to leverage the wealth of in-house company knowledge within R&D and product development departments to amplify the company's brand with well-developed articles on our industry's technology domain. A select number of technical staff members who were chosen for this Brand Ambassador program had a wealth of knowledge but little to no experience in content creation. We, therefore, brought in Si14 Global Communications to train 12 of our ambassadors on how to produce thought leadership content and effective writing skills. Through a series of interactive group and individual meetings, our ambassadors learned how to come up with ideas for content and deliver it in an engaging manner customized to our target audience. I highly recommend this valuable training program for companies seeking to transform employees into effective advocates and brand ambassadors."  

 

- Adinah Brown, Director of Content Development, Pentera​

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