The Wall Street Journal warns startups to avoid this recession mistake
In this down market, CMOs and CEOs are forced to make tough choices. While the knee-jerk reaction is to slash budgets 20% or 30% across...
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Judith Arkush
- Oct 26, 2022
- 2 min
Why media training matters
After weeks of preparing for an announcement, the moment of truth comes when strategy and planning leads to media interviews. And that’s...
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Leron Kornreich
- Oct 19, 2022
- 3 min
Google’s latest “helpful content” update - what CMOs need to know
For years, CMOs and marketing teams have been focused on SEO, tweaking and shaping their content so that it arrives on the internet...
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Diane McKaye
- Oct 19, 2022
- 1 min
How to leverage PR to attract, retain and recruit top talent
The great resignation has been devastating for employers. In the United States alone, a record 4.5 million workers quit their jobs in a...
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Leron Kornreich
- Oct 13, 2022
- 2 min
Off the record, on background, and not for attribution: What does it all mean?
Media interviews can sometimes be a jumble of terminology, but none are so vexing — or misunderstood — as the trifecta of...
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Si14 Global Communications
- May 9, 2022
- 3 min
What makes a great op-ed?
Thought leadership, through venues like newspaper editorials and online outlets like Forbes Leadership Council, can offer CMOs, CEOs and...
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Si14 Global Communications
- May 9, 2022
- 2 min
Pandemic. Inflation. A Geo-Political World Crisis. When should you make your funding announcement?
Here’s a scenario: Your company has just received a generous infusion of cash. In addition to breaking out the champagne, you’re eager to...
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Si14 Global Communications
- Jan 24, 2022
- 1 min
Major Moves at TechCrunch and Wall Street Journal
If you want to understand just how difficult it is these days to get your funding round covered, tune into this episode of TechCrunch’s...
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Si14 Global Communications
- Jan 18, 2022
- 3 min
5 Ways to Grab a Journalist’s Attention (and 5 Mistakes to Avoid)
Journalists are some of the busiest people on the planet, and when you choose to reach out to them with a cold pitch or idea, it’s an...
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Si14 Global Communications
- Dec 15, 2021
- 3 min
Do Journalists Care About Your Press Releases?
Press releases. They offer immediate ROI, right? And they should be posted online with abandon, correct? Not so fast. While press...
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Si14 Global Communications
- Nov 1, 2021
- 3 min
5 Brilliant Marketing Campaigns That Made Lemonade Out of the Pandemic’s Lemons
They say imitation is the highest form of flattery, and PR professionals looking for inspiration on how to execute excellent campaigns...
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Si14 Global Communications
- Jun 1, 2021
- 4 min
What is Clubhouse, and how can marketers use it for success?
The newest and buzziest social media app, Clubhouse, is exclusive and also elusive. It’s a voice-only space that feels remarkably analog:...
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