How can startups measure the ROI of public relations? That's one of the most common questions marketers, CEOs, founders, and board members ask. The answer is not simple. In this post, we lay out the factors to consider and explain how to calculate PR impact. Start by mapping out PR strategy to business goals. One of the biggest mistakes companies make is relying on cookie cutter measurements when evaluating the impact of PR…measurements that don’t actually reflect whether or

How can companies secure media interest when they have no news to announce? In this blog post, we’ll share how newsjacking can net top tier results and why it’s an important means of building company credibility and the professional reputation of founders, CEOs, and CTOs. Newsjacking is a skill that requires speed, insight, and understanding. Here’s how we landed clients in The Wall Street Journal , VentureBeat , The Hill , SiliconANGLE , and more. Monitor the News Cycle Like

by Leron Kornreich AI overviews and large language models (LLMs) are forcing startups to update their SEO and PR playbooks. Organic traffic has already taken a serious hit for many brands.  Gemini’s AI Mode, ChatGPT, Claude and the like are upending traditional SEO strategies that push for high rankings to drive people to click. Here’s what you need to consider to make sure your company doesn’t get left behind. Organic Traffic Is Down—What That Means for You Many brands have

by Leron Kornreich In this blog post, we spill the tea on how Google’s hottest acquisition leveraged PR to build its brand and develop a billion dollar reputation. Of course, it starts with a stellar solution. But that’s not enough. There are many incredible products out there that fade into oblivion. Wiz, on the other hand, caught Google's attention and did so by building momentum over several years. Of course, it helps if you come out of stealth with massive funding and w

If you’re trying to figure out how to hire the best cybersecurity PR agency, there are several factors to consider. Cybersecurity PR requires specialized expertise for successful results. It demands different strategies and tactics than other sectors. This leaves CMOs and CEOs wondering: How do I get coverage like Wiz, Snyk, and other high-growth cyber startups? What PR firms get the best results for cybersecurity companies? What results can I expect from a cybersecurity PR f

Wondering how to secure excellent results when it comes to PR for cybersecurity startups? Si14 Global Communications Founder and Chief...

The latest spate of high profile retail cyber attacks is sending shockwaves to businesses globally. M&S’ cyber attack knocked out online...

Podcasts are a powerful platform to share your expertise, build your brand, and connect with new audiences—but only if you nail the...

If you’re looking to get featured in  The New York Times ,  The Wall Street Journal ,  CNBC , and other top tier mainstream news...

If you’re wondering how you’re going to meet your marketing targets this year, you’re not alone. “CMOs are living in an ‘era of less’,” according to Ewan McIntyre, Chief of Research for the Gartner Marketing Practice, with budgets slashed by 15% on average. Marketing leaders are feeling the heat as they attempt to drive maximum value out of minimum budget. Faced with this reality, how do you make sure you’re focusing on the right activities and generating maximum value from y

If your cybersecurity company is having trouble securing media coverage, it’s possible that you’re focusing on the wrong PR activities....

Meghan Markle, Ludacris, Will.i.am, Robert Downey Junior… just some of the A-listers spotted at this year’s tech events. While many of us...

When to engage with Gartner, Forrester, IDC, etc. One of the questions startups and mature companies ask our PR team time and again is...

There are a number of reasons executives refrain from commenting on industry trends and sharing insights. Here are the primary barriers exec

In this blog post, we'll explore the key differences between PR and Marketing, helping you gain a better understanding of how each can bene

Practically overnight, OpenAI went from one of the strongest brands in tech to a highly damaged one. It’s still not clear why Sam Altman...

In this down market, CMOs and CEOs are forced to make tough choices. While the knee-jerk reaction is to slash budgets 20% or 30% across...

After weeks of preparing for an announcement, the moment of truth comes when strategy and planning leads to media interviews. And that’s...

For years, CMOs and marketing teams have been focused on SEO, tweaking and shaping their content so that it arrives on the internet...

The great resignation has been devastating for employers. In the United States alone, a record 4.5 million workers quit their jobs in a...