How to Maximize Cybersecurity Media Coverage
If your cybersecurity company is having trouble securing media coverage, it’s possible that you’re focusing on the wrong PR activities....
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Diane McKaye
Jun 273 min read
Your Event Content is More Valuable than you Think: Five Ways to Maximize Your Material
Meghan Markle, Ludacris, Will.i.am, Robert Downey Junior… just some of the A-listers spotted at this year’s tech events. While many of us...
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Josh Turner
Mar 73 min read
What Tech Startups Need to Know About Analyst Relations
When to engage with Gartner, Forrester, IDC, etc. One of the questions startups and mature companies ask our PR team time and again is...
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Josh Turner
Feb 294 min read
How to Build an Executive Brand with Thought Leadership Content that Smashes Through the Status Quo
There are a number of reasons executives refrain from commenting on industry trends and sharing insights. Here are the primary barriers exec
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Si14 Global Communications
Jan 152 min read
What is the Difference Between PR and Marketing?
In this blog post, we'll explore the key differences between PR and Marketing, helping you gain a better understanding of how each can bene
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Leron Kornreich & Josh Turner
Nov 30, 20234 min read
3 PR Lessons From OpenAI’s Debacle
Practically overnight, OpenAI went from one of the strongest brands in tech to a highly damaged one. It’s still not clear why Sam Altman...
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Leron Kornreich
May 3, 20234 min read
The Wall Street Journal warns startups to avoid this recession mistake
In this down market, CMOs and CEOs are forced to make tough choices. While the knee-jerk reaction is to slash budgets 20% or 30% across...
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Judith Arkush
Oct 26, 20222 min read
Why media training matters
After weeks of preparing for an announcement, the moment of truth comes when strategy and planning leads to media interviews. And that’s...
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Leron Kornreich
Oct 19, 20223 min read
Google’s latest “helpful content” update - what CMOs need to know
For years, CMOs and marketing teams have been focused on SEO, tweaking and shaping their content so that it arrives on the internet...
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Diane McKaye
Oct 19, 20221 min read
How to leverage PR to attract, retain and recruit top talent
The great resignation has been devastating for employers. In the United States alone, a record 4.5 million workers quit their jobs in a...
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Leron Kornreich
Oct 13, 20222 min read
Off the record, on background, and not for attribution: What does it all mean?
Media interviews can sometimes be a jumble of terminology, but none are so vexing — or misunderstood — as the trifecta of...
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Si14 Global Communications
May 9, 20223 min read
What makes a great op-ed?
Thought leadership, through venues like newspaper editorials and online outlets like Forbes Leadership Council, can offer CMOs, CEOs and...
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Si14 Global Communications
May 9, 20222 min read
Pandemic. Inflation. A Geo-Political World Crisis. When should you make your funding announcement?
Here’s a scenario: Your company has just received a generous infusion of cash. In addition to breaking out the champagne, you’re eager to...
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Si14 Global Communications
Jan 24, 20221 min read
Major Moves at TechCrunch and Wall Street Journal
If you want to understand just how difficult it is these days to get your funding round covered, tune into this episode of TechCrunch’s...
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Si14 Global Communications
Jan 18, 20223 min read
5 Ways to Grab a Journalist’s Attention (and 5 Mistakes to Avoid)
Journalists are some of the busiest people on the planet, and when you choose to reach out to them with a cold pitch or idea, it’s an...
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Si14 Global Communications
Dec 15, 20213 min read
Do Journalists Care About Your Press Releases?
Press releases. They offer immediate ROI, right? And they should be posted online with abandon, correct? Not so fast. While press...
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Si14 Global Communications
Nov 1, 20213 min read
5 Brilliant Marketing Campaigns That Made Lemonade Out of the Pandemic’s Lemons
They say imitation is the highest form of flattery, and PR professionals looking for inspiration on how to execute excellent campaigns...
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Si14 Global Communications
Jun 1, 20214 min read
What is Clubhouse, and how can marketers use it for success?
The newest and buzziest social media app, Clubhouse, is exclusive and also elusive. It’s a voice-only space that feels remarkably analog:...
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